Leila Layzell gained attention with her viral vox-pop videos, where she humorously explores dating, relationships, and sports at events like boxing and football. With her Psychology background, she skillfully navigates social dynamics, sparking insightful and sometimes controversial conversations—all while showcasing her signature glam style and appeal to fashion brands. Throughout her infamous vox-pop content and relatable videos, she is able to weave in fashion, beauty & lifestyle brands in a way that is authentic to her native content style. This can be seen in her collaborations with brands like Rimmel, Bolt & Superdry.
Leila creates viral moments across both Instagram and TikTok, where she leverages her bubbly and confident personality, to engage in wild and comedic encounters with total strangers. Some of which, have led to her content being reposted to huge meme pages like @imjustbait, and sparking even bigger reach to her content.
We build strategic connections between the world’s biggest brands and the world’s most relevant social-first talent.