Helen Humphrey-Taylor

Helen Taylor is a London-based food and lifestyle creator who has built an engaged audience through her breakfast inspiration, homemade baking and aesthetic recipe videos. Blending food, wellness and lifestyle content, her signature style combines beautifully presented recipes, soothing visuals and ASMR-style sounds to create a calming yet relatable viewing experience. From viral yoghurt bowls and sourdough to homemade cakes and healthy treats, Helen makes everyday cooking feel aspirational and inspiring.

Active across TikTok, Instagram and Pinterest, Helen has demonstrated strong viral reach, with her content generating millions of views. Her engaging breakfast recipes and visually satisfying food videos resonate with audiences, with one yoghurt bowl video surpassing 14 million views. Her authentic approach and polished aesthetic make her well suited to lifestyle and food brand partnerships.

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Q&A with the creator

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Helen Humphrey-Taylor

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Who is your biggest role model?

Who is your biggest role model?

My parents! I hope that at their age I’ll also be able to raise kids and make sure they do whatever makes them happy, regardless of what the normal path is.

How do you stay authentic while creating content for social media?

I try to create more content than i consume. I like to be in a position where i don’t actually have time to watch many videos, because I’m filming / editing my own - if i do, I may be influenced to create content in a way that isn’t authentic to me. I just create videos that i would personally enjoy watching, regardless of what people may think.

What’s your favourite way to unwind after a busy day?

A big cup of tea, pyjamas, my mums lasagne and Twilight.

What type of content do you enjoy creating the most for social media?

My recipe videos where I make something entirely from scratch (eg bread & butter, homemade yo-chi etc).

What’s a fun fact about you that always surprises people?

That I moved to Australia at the age of 18 and ended up living there for two years!

What’s one piece of advice you’d give to someone trying to grow their social media following?

To forget about what their circle may think about them - if they don’t support you, they aren’t true friends! Keep posting, don’t worry about views, don’t worry about what anyone thinks. As soon as you see something performing well, find out exactly why it performed well, study the comments, study your audience, and capitalise on that. If you enjoy it enough, you’ll make it work!

Who is your biggest role model?

My parents! I hope that at their age I’ll also be able to raise kids and make sure they do whatever makes them happy, regardless of what the normal path is.

How do you stay authentic while creating content for social media?

What’s your favourite way to unwind after a busy day?

A big cup of tea, pyjamas, my mums lasagne and Twilight.

What type of content do you enjoy creating the most for social media?

My recipe videos where I make something entirely from scratch (eg bread & butter, homemade yo-chi etc).

What’s a fun fact about you that always surprises people?

That I moved to Australia at the age of 18 and ended up living there for two years!

What’s one piece of advice you’d give to someone trying to grow their social media following?

Who is your biggest role model?

My parents! I hope that at their age I’ll also be able to raise kids and make sure they do whatever makes them happy, regardless of what the normal path is.

How do you stay authentic while creating content for social media?

What’s your favourite way to unwind after a busy day?

A big cup of tea, pyjamas, my mums lasagne and Twilight.

What type of content do you enjoy creating the most for social media?

My recipe videos where I make something entirely from scratch (eg bread & butter, homemade yo-chi etc).

What’s a fun fact about you that always surprises people?

That I moved to Australia at the age of 18 and ended up living there for two years!

What’s one piece of advice you’d give to someone trying to grow their social media following?

Who is your biggest role model?

My parents! I hope that at their age I’ll also be able to raise kids and make sure they do whatever makes them happy, regardless of what the normal path is.