Cooking with Carter partnered with Prezzo to promote their new "Kids Club" subscription as their head chef

Carter collaborated with Prezzo to promote their brand new "Kids Club" subscription, the kids club is a month payment parents can make of £1.99 per month where their kids eat FREE when ordering 1 adult main meal. After speaking with the Prezzo team, we came up with the concept of Carter becoming a head chef at one of their renovated restaurants. Carter would walk intro the video in his usual style "TOODDAAAAAYY, I am Head Chef at Prezzo Italian". 

When talking with the brand, Carter obviously needed supervision so he worked alongside the 'actual' head chef. Carter would make his pizza, be served it at the table. The waitress would come over and ask him to pay. This is where the CTA of the video would come in and Carter would say "No I am part of the kids club" then give a little bit of an AD-y sell of what the kids club is. To say that Carter's audience loved this is an understatement. To see a well known restaurant chain like Prezzo, allow Carter into and cook in their kitchen was amazing! Also showing the audience that Carter is growing up.