The Coles partnered with Primark to highlight back-to-school clothing and accessories
The Coles partnered with Primark to showcase their range of back-to-school clothing and accessories in a fun and relatable way. The content was shared on The Coles’ TikTok, following their daughter Ellie as she visited the Primark store to pick out her new outfits and essentials ahead of the new school term.
Using their authentic family-focused style of content, The Coles captured Ellie browsing the store, choosing her favourite pieces, and getting excited for the start of school. The video naturally highlighted the variety, style and affordability of Primark’s back-to-school collection, bringing the shopping experience to life while resonating with parents and families preparing for the new school year.
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Total Views
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Total Engagements
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Engagement Rate
