Kyra-Mae Turner partnered with Charlotte Tilbury for their summer campaign, Unreal Summer

Kyra-Mae Turner partnered with Charlotte Tilbury on their summer campaign – Unreal Summer. Building on the incredible success of Charlotte’s Unreal Foundation launch last year. The goal was to build excitement around Charlotte Tilbury’s new ,Unreal Skin Blush and Lip Oils. As a travel creator, Charlotte Tilbury challenged Kyra to put her own creative spin on the brief. Kyra created a fun video using the 'on the go trend', keeping it super natural and relatable in her usual style to drive awareness and engagement. Her strength as a content creator lies in her ability to connect authentically with her audience, and she used that to make the brand feel very organic in her content.

The campaign tapped into a trending TikTok format, helping Charlotte Tilbury to stay ahead of what was going viral at the time of posting. Kyra’s playful take on the trend captured strong engagement, aligning the brand with viral content while maintaining its premium feel. Her response contributed to the campaign’s success by blending trend-savvy execution with genuine product visibility, driving both awareness and cultural relevance.