Lucy Fice partnered with Boots to celebrate the launch of the new P.Louise collection at the exclusive pop-up in Plymouth's Drake Circus
Lucy partnered with Boots to celebrate its new collaboration with P.Louise, visiting the P.Louise pop-up at Boots in Plymouth's Drake Circus to showcase the in-store experience and highlight that P.Louise products are now available to purchase at Boots. Leveraging her beauty expertise and engaging personality, Lucy took her audience along for the launch before returning home to create her signature beauty content, using only the P.Louise products she had picked up in-store.
The campaign brought the Boots x P.Louise partnership to life in an authentic and exciting way, generating strong engagement among Lucy's highly invested audience while driving awareness, excitement and consideration around the launch.
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Total Engagements
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Engagement Rate
