Sam Ryder joined forces to showcase the all-new Volkswagen ID. Buzz Cargo, an innovative, all-electric van designed specifically for business owners. Before his electrifying Eurovision appearance, Sam took to the vibrant city of Liverpool to showcase the van’s features and transporting him from A to B to his gigs. The results have been nothing short of phenomenal with an earned media value of over £11 million, and the content reaching an audience of over 1 million viewers.
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