Sam Ryder partnered with Volkswagen to showcase their new all-electric van Volkswagen ID. Buzz Cargo, highlighting the vehicle’s practicality

Sam Ryder teamed up with Volkswagen to spotlight the all-new ID. Buzz Cargo, a cutting-edge, all-electric van designed to meet the evolving needs of today’s business owners. In the lead-up to his highly anticipated Eurovision performance, Sam took to the vibrant streets of Liverpool, using the ID. Buzz Cargo as his primary mode of transport as he moved seamlessly between rehearsals, media appearances, and live gigs.

The partnership highlighted the vehicle’s practicality, sustainability, and standout design, while authentically integrating it into Sam’s fast-paced schedule. The campaign delivered exceptional results, generating over £11 million in earned media value and reaching an audience of more than 1 million viewers across digital and social platforms.