Cooking with Carter partnered with Quorn to create a dish designed to spotlight the brand’s healthy meals
Carter was tasked with creating a dish featuring the new Quorn Mince, with a focus on driving awareness of the brand’s updated claim (no artificial ingredients) while reinforcing its high-protein benefits and showcasing the refreshed packaging. In the video, Carter prepares a hearty Quorn Chilli, highlighting the new product as he cooks.
He guides viewers through each step, from cooking to plating, in his signature engaging style. The collaboration performed exceptionally well, generating over 2.9 million views and more than 1,000 comments, all actively engaging with Carter’s content throughout the video.
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Total Views
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Total Engagements
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Engagement Rate
