Mick Medeiros collaborated with Herbal Essences to promote the sensory benefits and "feel-good factor" of their products at a pop-up event

Mick partnered with Herbal Essences to bring the brand’s “feel-good factor” to life at a vibrant pop-up event in London. At the event, he actively engaged with attendees, inviting them to explore and experience the full range of Herbal Essences shampoos and conditioners firsthand. Through lively demonstrations, playful interactions, and personal testimonials, Mick showcased the sensory benefits of the products, highlighting their fragrances, textures, and haircare performance. 

The campaign leveraged the hashtag #HerbalEssencesFeeling to amplify engagement on social media, allowing visitors and online audiences alike to share their experiences. Mick’s approachable, energetic presence helped generate excitement around the brand, strengthen consumer connection, and inspire attendees to discover and try Herbal Essences’ range for themselves.