In collaboration with LADBible's community platform, LADNation, Kaine Ruddach created an engaging video that showcased the prizes and opportunities to be won by participation in LADNation's questionnaires and surveys. The goal was to bring more Gen-Z followers to the platform, encouraging them to inform LADBible's social content with their thoughts and opinions.
The campaign brought to life the fun of LADNation, appealing to it's target Gen-Z audience, whilst also being informative enough to make clear how simple it is to be in with a chance of winning prizes. The video successfully brought attention to LADNation, driving higher awareness of the platform and engagement.
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