Ieuan & Kane partnered with Garnier as the "Micellar Work Up Crew" to showcase Garnier products in Superdrug stores during Pride
Ieuan and Kane partnered with Garnier and Superdrug on a vibrant Pride campaign celebrating self-expression, inclusivity and community. As the "Micellar Work Up Crew", they brought the activation to life through their signature humour, energy and on-screen chemistry, creating entertaining content that showcased Garnier products available in Superdrug stores.
By fully embracing the concept, they delivered fun, shareable content that felt authentic to their personalities and resonated with audiences. Their playful approach helped Garnier and Superdrug connect with consumers in a memorable way, driving awareness of Garnier’s Pride offering and enhancing the in-store experience during the campaign.
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Engagement Rate
