Ieuan Jones and The Welsh 5 teamed up with Tripadvisor to document their exciting trip to Miami. Building on the success of their previous New York adventure, each member of the group showcased how easy it is to book a wide variety of excursions through the Tripadvisor app, catering to different interests, from high-energy activities like quad-biking to relaxing experiences like a sunset cruise.
The content felt natural and authentic, staying true to each creator’s personal style while offering five unique perspectives on the same trip. This approach allowed followers to see the destination and experiences through multiple lenses, making the content engaging and relatable. Fans were so captivated that they actively encouraged the group to plan another adventure. The campaign achieved outstanding results, generating over 4 million organic views across all five creators and reinforcing Tripadvisor’s role as a go-to platform for booking memorable travel experiences.
We build strategic connections between the world’s biggest brands and the world’s most relevant social-first talent.