Axel burst onto the spotlight in 2022 when he won Britain’s Got Talent, earning Simon Cowell’s coveted Golden Buzzer during the auditions. Since his big win, Axel has translated his unique comedic personality to social media, creating highly relatable POV and comedy skits that resonate with a wide audience.
His hilarious and authentic content can be found on both TikTok and Instagram, where he has cultivated a thriving community of fans who connect with and laugh along with his videos. Axel’s content consistently performs exceptionally well, boasting an impressive average engagement rate of 30% on TikTok, a testament to his ability to entertain and engage audiences at scale.
We build strategic connections between the world’s biggest brands and the world’s most relevant social-first talent.