Raising Zion teamed up with TUI for a package family holiday in Turkey to showcase their incredible package deals for the whole family

Raising Zion was invited by TUI to experience a family holiday in Turkey, highlighting not only the incredible package deals available but also the wide range of kid-friendly activities at the resort. In the resulting video, Zion recorded his very first voice-over, sharing the highlights of his trip in his own words. His natural enthusiasm and authentic storytelling brought the resort and its activities to life, making the content both engaging and relatable for families.

The campaign successfully positioned TUI at the forefront of social media, demonstrating the appeal and value of a TUI holiday while reinforcing the brand as a trusted choice for family package getaways. With outstanding engagement and reach, it has become TUI’s best-performing campaign of the year, underscoring the impact of leaning into Zion’s genuine, captivating content to connect with audiences and drive interest in the brand.