Industry
TikTok
Agency
January 14, 2025
How to Use TikTok to Market Your Business
Did you know TikTok has more than 1 billion monthly active users? But only 26% of marketers use it. This makes TikTok a big opportunity for businesses to reach new people. TikTok is famous for its cool video editing and fun sounds, making it perfect for joining trends and challenges. To really win, though, you need a smart mix of marketing methods. These include both free and paid ways to get people interested in your business.
Key Takeaways
• TikTok offers a vast opportunity for business growth with its 1 billion active users.
• Only 26% of marketers are currently utilising TikTok, highlighting a competitive advantage for early adopters.
• Tips for successful TikTok marketing
• Creating content that resonates with TikTok’s authentic style can enhance engagement.
• Utilising a business account unlocks marketing tools like analytics, ads, and commercial audio.
• Understanding TikTok’s algorithm and user demographics is crucial for effective strategy development.
• Case studies like the local candy company show that TikTok can significantly boost followers and sales.
Using TikTok as a marketing strategy for businesses starts with getting a TikTok business account. TikTok has more than 1 billion people using it every month. This makes it perfect for connecting with many different people, and moving from a personal account to a business one is easy. You'll get to use the Business Suite, which helps you see how your videos are doing and who’s watching them. Simply go to your profile settings, choose "Manage account", and then "Switch to Business Account". Pick the category that fits your business to target the right people.
Switching from Personal to Business Account
Moving to a business account on TikTok is simple. It gives you the Business Suite, which shows you data on your videos and who’s watching them. First, go to your profile settings. Then, click on "Manage account" and choose "Switch to Business Account". Pick a category that matches your business to get the most benefit.
Completing Your Profile Information
Having a great profile is key to promoting your brand and using TikTok for business growth. Your bio should be clear and ask people to do something, and make sure your profile picture shows who you are. It helps to add an email and links to your other social media accounts. TikTok needs at least one video on your profile for you to ask for verification. This check shows you’re real and can be trusted.
Benefits of a Business Account
A business account on TikTok lets you use special tools for marketing. You get to use more music for your videos, have better ads, and chat with customers easily. This helps create fun and real content without worrying about music rights. For instance, a local candy shop called Stuckey used Hootsuite and their business account to grow. They increased their LinkedIn followers by 450X over two years, showing that using the right tools and strategies can really help your business on TikTok.
Moving to a business account on TikTok is not only good for promoting, but it also gives you important info to help with your TikTok marketing strategies. Almost half its users are between 25 and 44 years old. This is a big chance to reach people who like to spend money online - about $110 million every month. So, using TikTok's business tools and filling in your profile well are smart moves for branding on this lively platform.
To succeed with TikTok marketing, we must first understand its core. This means learning about its algorithm, how people communicate on the app, and watching top creators. This insight helps us develop ads that match what viewers enjoy, boosting our success, and giving us tips for successful TikTok marketing.
Getting to Know TikTok
TikTok has over 945 million users over 18. Many are from the millennial and Gen Z groups. 42% are 10-19, and 31% are 20-29. Because of this, it's key for businesses to stay real and keep up with the latest trends in their videos. It's also good to post often, ideally between one to four times a day, to stay connected with your followers.
Identifying Your Target Audience
Knowing who we're aiming for is very important when marketing on TikTok. For instance, 32% of its users are 25-34 years old worldwide, and in the US, 76% of those on social media who are 18-24 use TikTok. By understanding these stats, we can make videos that really speak to our audience's interests, working to win their attention.
Setting SMART Goals
Having SMART goals is essential for any TikTok marketing plan. These are goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. They help us know where we're going and how to get there. With tools like TikTok Analytics, we can see how well we're doing and who's watching our videos. By staying true to our brand and keeping our content fresh, we could see a big jump in sales, maybe as high as 33%!
Developing a Content Calendar
Creating a clear plan for our posts is critical for TikTok success. A good content calendar mixes regular posts with what's trending now. This mix keeps our content interesting and relevant, encouraging our audience to keep watching and to be part of our community.
By following these TikTok marketing techniques, we can fully utilise what the platform offers. This can lead to better interaction with the audience and real growth for our business.
TikTok has over a billion active users every month. This means lots of chances for businesses. To succeed on TikTok, use trends, everyone's videos, work with famous TikTokers, and use tags and challenges. This way, your brand will get seen and liked more.
Capitalising on Trends
To do well on TikTok, be part of what’s trending. Trends change quickly, so keep up to stay relevant. This shows your brand is fresh and can connect with TikTok users.
Leveraging User-Generated Content
Let your fans make content for you. This not only makes your content more varied but also more believable. Plus, 65% of TikTok users don’t like ads by businesses. So, using your fans’ content feels more authentic to them.
Collaborating With Influencers
Working with famous TikTokers can greatly improve your reach as they bring their fans to see your content. Plus, their checkmark shows your brand is good. This is a smart move for your marketing techniques.
Utilising Hashtags and Challenges
Use the right tags and take part in popular challenges. Hashtags make your content easier to find. And making your challenge lets fans interact with your brand in a cool way.
Creating a great TikTok profile and content is key in today's digital world. It's vital for marketing success. We should mix high-quality work with the authenticity that TikTok users like.
Creating Quality Content
Good content goes beyond just looking good. It's about connecting with your viewers. A study found that 65% of TikTok users like real, rough videos from companies. Taylor Swift does this perfectly, building a strong bond with fans. A video that rides on trends can make a big impact. Working with TikTok influencers is also very helpful. They have a big following already. This helps brands reach many people. It also adds new and interesting angles to your content. Setting SMART goals ensures your content is effective.
Using TikTok Editing Tools
TikTok's editing tools are great for making videos appealing. Using cool effects, transitions, and sounds can make your content much better. This makes your profile more dynamic and keeps it interesting. By using these tools well, we can learn from successful TikTok ad campaigns. Gills Point's ads reduced costs while maintaining quality. Combining organic style with your brand’s message is key to boosting sales.
Having a good profile isn’t just about content. It also means having a clear image, a great bio, and a powerful call-to-action. Getting verified adds trust. With a billion users, a strong profile can really boost your brand.
Through a TikTok Business Account, we can get helpful data. This includes how well your videos do and what your followers like. This helps plan content better, making your marketing budget more efficient.
By keeping an eye on these factors, our TikTok strategy will stay strong and flexible. We can adjust to the platform's changes and keep making a big impact.
TikTok is a huge opportunity for businesses to grow, with over 1 billion users and 7 million businesses on board. Good call saw amazing results on TikTok, with a 96% cut in getting customers and a 75% keep rate for sign-ups. This success shows how powerful TikTok can be for real business wins.
To succeed on TikTok, you need to be quick and smart. Make videos that are short and catch the eye, about 15 to 30 seconds long. Include popular hashtags to reach more people. Working with influencers can also boost your brand's visibility.
Use apps like CapCut for fast and fun video editing, fitting TikTok's lively vibe. Keep in mind TikTok's user base is mostly 16 to 24 year-olds, evenly split between genders. This info can guide how you create content that clicks with TikTok users.
In the end, TikTok is all about creating smart content and using ads based on data. If you keep up with trends and stay true to your brand, you can see big gains. TikTok's large audience and unique features make it a must-use for modern marketing, promising business success like never before.
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