Liana Jade partnered with Waitrose to create a relatable Easter video to showcase their seasonal range
Liana Jade partnered with Waitrose to create a warm, relatable Easter video that showcased their Easter range by decorating hot cross buns. Joined by her son Koazy, the goal was to highlight Waitrose’s Easter offerings through genuine, family-friendly content that resonated with their audience. In the video, Liana and Koazy showcased their strength in producing natural, family-oriented content, capturing candid interactions and light-hearted creativity.
Their authentic and relatable approach helped foster emotional connection and trust, reinforcing Waitrose’s position as a go-to brand for meaningful family moments. The content’s genuine tone and creative execution drove strong engagement, making the campaign both memorable and impactful.
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Engagement Rate
