Sol partnered with MG on a multi-creator campaign to promote its award-winning HS Plug-in Hybrid and its features

Sol was one of 19 creators who partnered with MG on a multi-creator campaign to promote its award-winning HS Plug-in Hybrid. Designed to generate widespread awareness and excitement around the vehicle, the campaign showcased why the HS PHEV had been recognised as the UK's No. 1 Plug-in Hybrid through authentic, creator-led storytelling. Bringing together a diverse group of creators spanning family, lifestyle, music and entertainment, the campaign demonstrated how the HS PHEV seamlessly integrated into a variety of everyday lifestyles. 

Through Sol's distinctive creative style and engaged audience, the content highlighted the vehicle's standout features in a relatable and authentic way, helping to bring the brand to life beyond traditional automotive advertising. By leveraging the unique voice of each creator, the campaign enabled MG to connect with a broad range of audiences, driving engagement, increasing brand awareness, and strengthening consideration for the HS PHEV among prospective buyers.