Natania Hinds partnered with MG on a multi-creator campaign to promote its award-winning HS Plug-in Hybrid and its features

Natania was one of 19 creators selected to partner with MG on a multi-creator campaign promoting its award-winning HS Plug-in Hybrid. Designed to drive widespread awareness and excitement, the campaign showcased why the HS PHEV has earned recognition as the UK's No. 1 Plug-in Hybrid through authentic, creator-led storytelling. Bringing together a diverse mix of creators across family, lifestyle, music and entertainment, the campaign demonstrated how the HS PHEV seamlessly fits into a range of everyday lifestyles. 

Through Natania's distinctive creative style and highly engaged audience, her content highlighted the vehicle's standout features in a relatable and authentic way, helping to bring the brand to life beyond traditional automotive advertising. By empowering each creator to tell the story in their own voice, MG was able to connect with a broad and diverse audience, driving meaningful engagement, increasing brand awareness, and strengthening consideration for the HS Plug-in Hybrid among prospective buyers.