Aldi X Emma Stephenson and Georgie Halfacree

Building on our successful initial partnership with Aldi UK during the Ramadan period in March, we had the pleasure of collaborating with them once again for their ‘Fakeaways’ campaign.

The primary objective of this campaign was to promote Aldi’s exceptional Fakeaway range, captivating the attention of food enthusiasts and inspiring people to indulge in these mouthwatering options.

Recognising the viral trend that ‘Fakeaways’ have become across various social media platforms, we selected both @emmastephenson and @georgiehalfacree who could not only showcase the Fakeaway trend authentically but whose audiences were also enthusiastic users of Aldi products.

This partnership generated a staggering 8 million views across their TikTok and Instagram channels and both TikTok videos achieved an engagement rate over 8%, which is double the industry standard!