We teamed up with @Affinity Water in a meaningful collaboration aimed at promoting water conservation and empowering homeowners to save both water and money.

We partnered with Affinity Water to address the growing need for practical money-saving tips during the current cost of living crisis across social media. With a whopping 45% of all adults and 62% of Gen Z individuals turning to social media for money-saving advice, it became clear that our expertise in matching the right creator for this collaboration would play a crucial role.

We carefully selected the incredible Connect creator Tanya @tanyahomeinspo, a renowned home hack and money-saving influencer with an Instagram following of over 1.8 million to create three engaging Instagram reels for Affinity Water’s channel and her owned channels, showcasing the various tactical ways that we can conserve water within our homes.

The content created not only educated Affinity Water’s audience, but also inspired Tanya’s audience to make positive changes around their homes. This collaboration underscores Connect’s commitment to creating meaningful and purpose-led campaigns that drive positive change.