Month: December 2022

BBC Children in need X Connect Management

Post author By Connect Management
Post date 15 December 2022
No Comments on BBC Children in need X Connect Management

BBC Children in need X Connect Management

For the second year running Connect Management were the only social agency to exclusively partner with BBC Children in Need for a 24-hour TikTok live stream as an addition to the main TV appeal show.

We were able to raise £51,950 thanks to our sponsor McDonald’s matching any donations raised.

This total topped last year’s sum by a staggering threefold, demonstrating the campaign success.

The live stream featured over 30 creators with a combined following of more than 60 million, and it attracted more than 151 thousand live viewers, making it the most viewed live stream during this time period.

37.1k

TOTAL VIEWS

2706

TOTAL LIKES

Campaigns Fashion

Public Desire x McLoughlin Girls

Post author By Connect Management
Post date 15 December 2022
No Comments on Public Desire x McLoughlin Girls

Public Desire x McLoughlin Girls

The Mcloughlin Girls became the first ever TikTok influencers to collaborate with a major fashion brand and create their own fashion line.

Public Desire and Kaiia the Label are huge fans of the girl’s content and saw amazing potential during the Mcloughlin Girls Fashion Week Tiktok Live with them. The girls made history and Tiktok were involved in pushing out a lot of spend to make it a success too.

They generated an outstanding amount of hype and applause after posting content across their Tiktok and Instagram.

352.2k

TOTAL VIEWS

22.6k

TOTAL LIKES

171

TOTAL COMMENTS

Campaigns Fashion

OhPolly x Lara Cakes

OhPolly x Lara Cakes

In one of the fastest turn arounds seen in the influencer industry, Lara Cakes produced a cake in two days for Oh Polly on the celebration of her new collection that was delivered to Ekin-Su.

The content posted alongside the gifted cake generated a lot of hype, and Lara posted Ekin- Su’s reaction as well as her journey crafting the cake. 1.8 million people viewed the content attached and across the 4 TikToks Lara posted, it reached an audience of over 4millon + people.

Davide and Ekin-Su both posted content with the cake thanking Oh Polly and the cake ended up being featured in the Daily Mail and some other mainstream online media outlets.

1.8m

TOTAL VIEWS

241.6k

TOTAL LIKES

985

TOTAL COMMENTS

Campaigns Technology & Finance

LG x Sam Lewis

LG x Sam Lewis

Sam Lewis teamed up with LG to promote their brand new 4K OLED TV and Soundbar.

‘Things in my home that just make sense’ was trending on TikTok at the time, and we took advantage of this by creating a super creative & engaging version of the trend.

In doing so we were able to create a viral TV standard advert at a fraction of the price of what a normal brand would pay.

The content hit 12.2 million views on TikTok.

12.2m

TOTAL VIEWS

164.7k

TOTAL LIKES

Beauty Campaigns

Mermaid Hair x Poppy Hollins

Post author By Connect Management
Post date 15 December 2022
No Comments on Mermaid Hair x Poppy Hollins

Mermaid Hair x Poppy Hollins

Poppy Hollins showed off her new Blowdry Brush by Mermaid hair to her fans.

This advert received over 480,000 views, and huge engagement across Poppy and Mermaid’s socials.

Within the content, Poppy explained how her hair is naturally frizzy and wavy, and by using the mermaid product, she saw a huge difference!

485.5k

TOTAL VIEWS

22.6k

TOTAL LIKES

205

TOTAL COMMENTS

Campaigns Technology & Finance

Oppo Mobile | Champions League x Zayn Farooqui

Post author By Connect Management
Post date 15 December 2022
No Comments on Oppo Mobile | Champions League x Zayn Farooqui

Oppo Mobile | Champions League x Zayn Farooqui

Zayn Farooqui was challenged by Oppo to show off his best football skills, filmed with the brand new Oppo phone.

He worked with some of the top football content creators around the world, creating a super cool and engaging advert which was distributed over all of Oppo’s socials, and Zayn also had the chance to narrate the advert.

156k

TOTAL VIEWS

15.3k

TOTAL LIKES

91

TOTAL COMMENTS

Campaigns Fashion

JD | Manchester United x Manlikeisaac

Post author By Connect Management
Post date 15 December 2022
No Comments on JD | Manchester United x Manlikeisaac

JD | Manchester United x Manlikeisaac

Isaac was given the opportunity to become the face of Manchester United’s 2022-2023 kit launch with JD sports for the new football season.

His photo was shown across 80 different JD stores within the UK as well as 12 shop windows. JD also filmed some additional video footage with Isaac where he jokes about his Manchester United. The content was posted on JD Football’s Instagram page.

135k

TOTAL VIEWS

14.8k

TOTAL LIKES

494

TOTAL COMMENTS

Campaigns Technology & Finance

Step x Brandon B

Step x Brandon B

Back in 2021, Connect Management were challenged to create highly engaging content for a new American based banking app called Step.

Connect brainstormed with visual effects artist Brandon B and came up with several concepts that Brandon felt would align with Step’s marketing objectives and goals – To engage a large audience and drive results. Here’s what we produced!

8.4M

TOTAL VIEWS

459.3k

TOTAL LIKES

1.5k

TOTAL COMMENTS

Campaigns Lifestyle

Amazon Black Friday x Fin Draper

Post author By Connect Management
Post date 14 December 2022
No Comments on Amazon Black Friday x Fin Draper

Amazon Black Friday x Fin Draper

Amazon recently teamed up with Fin Draper to become the face of Amazon’s Black Friday’s social media campaign.

Amazon didn’t ask for Fin to promote the best product deals on Amazon to his audience; instead they asked him to do what he does best, to make music! Fin headed down to Amazon’s Fulfilment Centre in Dartford for a day of filming and recording, searching for the natural sounds at Amazon.

After 2 days in the studio, Fin produced the backing track. The content was posted on Tiktok and received the most views on TikTok’s FYP of over 230k views.

239.2k

TOTAL VIEWS

27.7k

TOTAL LIKES

169

TOTAL COMMENTS

BBC Children in need X Connect Management

For the second year running Connect Management were the only social agency to exclusively partner with BBC Children in Need for a 24-hour TikTok live stream as an addition to the main TV appeal show.

37.1k

2706

Public Desire x McLoughlin Girls

The Mcloughlin Girls became the first ever TikTok influencers to collaborate with a major fashion brand and create their own fashion line.

352.2k

22.6k

171

OhPolly x Lara Cakes

In one of the fastest turn arounds seen in the influencer industry, Lara Cakes produced a cake in two days for Oh Polly on the celebration of her new collection that was delivered to Ekin-Su.​

1.8m

241.6k

985

LG x Sam Lewis

Sam Lewis teamed up with LG to promote their brand new 4K OLED TV and Soundbar.

12.2m

164.7k

Mermaid Hair x Poppy Hollins

Poppy Hollins showed off her new Blowdry Brush by Mermaid hair to her fans.

485.5k

22.6k

205

Oppo Mobile | Champions League x Zayn Farooqui

Zayn Farooqui was challenged by Oppo to show off his best football skills, filmed with the brand new Oppo phone.

156k

15.3k

91

JD | Manchester United x Manlikeisaac

Isaac was given the opportunity to become the face of Manchester United’s 2022-2023 kit launch with JD sports for the new football season.

135k

14.8k

494

Step x Brandon B

Back in 2021, Connect Management were challenged to create highly engaging content for a new American based banking app called Step.

8.4M

459.3k

1.5k

Amazon Black Friday x Fin Draper

Amazon recently teamed up with Fin Draper to become the face of Amazon’s Black Friday’s social media campaign.

239.2k

27.7k

169

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In one of the fastest turn arounds seen in the influencer industry, Lara Cakes produced a cake in two days for Oh Polly on the celebration of her new collection that was delivered to Ekin-Su.